The Romero Ad

I have a confession to make, I've recently developed this phobia from commercial break. whenever one starts I either put the TV on mute, leave the room or change the channel...The reason behind that is the Romero cheese ad, I think the creators of thought that creating a cheesy ad for cheese would be cool, so they went as cheesy as possible.

Ripping off perhaps one of the most well known songs in the last 3 years, they used Lady Gaga's Bad Romance for as a jingle, then they went to hire the weirdest looking kids ever, calling them models would be an insult to all the real models out there, and to make sure they get the maximum result they had the screen split into 4 parts, to ensure you saw all of them during the entire ad, and sometimes seeing the same person twice. so here is a run down of the characters in that ad...by the way I'm curious about the demographic they are targeting with this ad, its too hip for housewives, and too ..... (put insanely obscene word here) for the rest of the people.

The Fat Lady:

Out of place she is cooking something in a salad bowel, not sure what it is but it doesn't look cheese related, you can tell that she doesn't fit in, but she is doing her best, I think she represents the targeted customers by this ad...perhaps the message of the ad is, buy our cheese and you'll be just out of place as she is.

The Pouting Girl:

Throughout the ad I keep wondering is she pouting, bulimic or what exactly. Throughout the ad she is either pouting or stuffing her mouth with cheese...She must be a new comer cause I've never seen her in any ad before, and I don't think any pro would accept appearing in such an ad.

The ....:

I Can't find a way to describe my feelings towards that guy, whenever I see him I feel my insides cringe from pain...irritating doesn't do him just, he is beyond irritating. He is a class of his own, and someone really should come up with a word to describe him.

The Kid:

Barely seen from behind the kitchen counter, you can tell he loves cheese and mischief though.

I don't think the person who chose that jingle for this ad really listened to the song, as in listened and understood the song, I mean it goes "I want your ugly, I want your diseased", is that the type of cheese you'd like to eat, as a matter of fact I don't want Lady Gaga to be associated with anything I eat, she is sick, I love her but she is SICK...

Surprisingly turns out this ad was stolen from a music video...The person behind this amazing ad is no one other than ("Hala Mahran") the creator of other amazing ads such as the sparkle bamby bamby bamby ad.

Finally I'd like to point out that its not even real cheese, not cheddar cheese anyway, usually cheddar cheese gets sold for 4 times this price, the point is, its a Cheddar Flavoured cheese, rather than cheddar or cheese for that matter.

Yesterday driving around Cairo I spotted a van with the romero banner printed on it, I automatically reached for the remote to change the channel thats how much I hate that ad....Romero, thank you for destroying my TV experience.