Sunday, June 19, 2011

Ring road waiters

as i see it the only people really benefiting from traffic are the street vendors and ad agencies, everyday hundreds of thousands of people, basically the entire egyptian workforce spends several hours a day stuck in traffic offering a customer base that so far hasnt been tapped into.

today while driving to work this crazy idea popped into my head, since i have skipped breakfast i was rather hungry and even though i was surrounded by street vendors, none of them was selling anything that looked safe enough to eat as a matter of fact everything they sold catered to working classes that didnt have that many health concerns, i bet they made a really tiny profit per item sold since working classes can only pay few pounds for breakfast, however at that time of day this section of the ring road had more private cars than trucks, i.e. people who were willing to pay several times more if they felt it was safe for them to buy and consume what they are selling without ending up in the hospital. so my idea is starting this company selling items ud find in say on the run to people on ring road, clean, safe and has a 150% markup, the way i see it the only 2 problems such a project would face would be 1 storage, as in finding a place to store the items being sold in healthy and safe conditions, and 2 protection, since these street vendors wouldnt allow our employees (ill call them ringroad waiters) to compete with them, i dont think theyll realize that we are targeting a totally different market segment that they cant interact with. the first problem can be solved using a portable cooler or a parked equiped car, problem 2 however would require hiring thugs for protection or getting some kind of police protection.

the good thing about this concept is that at least traffic would be serving someone, and idworkforce spends several hours a day stuck in traffic offering a customer base that so far hasnt been tapped into. and more importantly I get to have proper breakfast while en route to work.

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